Understand the nature and purpose of campaigns.5.1- Understand the nature and purpose of campaigns
The main messages or ideas behind the campaign-
The main message behind ‘CCCC’ is ‘Donate don’t dump’ and it’s to get better donations for the Red Cross charity shop in the Wymondham area. Many people only use charity shops as bins, so they just throw broken toys ripped or dirty clothes that cant be resold in some rare cases people gave dirty nappies. The end game for us is to get people to relise how bad the donations are and get them to see what the Red Cross do over seas and just a simple donation can lead to £5 then that lead to someones life being saved.
The target audience for the campaign-
The target auidence for our campaign
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