What I got out of our Trip to Browick Road Infant School.

What I got out of our Trip to Browick Road Infant School

While only one of the four groups from the diploma got any sort of donation I still feel like all of us got the most out of the visit. The start off with the performance didn’t go to plan however I’ve already talked about that in another blog post, even though I still feel throughout our terrible acting we got our point across and to an audience that young to get a message like that to stick to them would help ours and many other causes.

Our charity work was inspired by the Red Cross charity and he’s what they do to help others, like we were trying to. In addition, within the UK, the British Red Cross also helps vulnerable people to regain their independence following a personal crisis. They offer a wide range of services enabling people to help themselves to get their lives back to normal as quickly and easily as possible. The majority of their services are provided free of charge to users and they welcome donations to enable them to continue to deliver this invaluable support.

The services include: Medical Equipment Loan, Therapeutic Care, Skin Camouflage Service, Home from Hospital, First Aid Services, International Tracing and Message Service, Refugee Services. The British Red Cross helps vulnerable people in crisis, whoever and wherever they are.

The British Red Cross has 340 shops across the UK. Supported by volunteers, staff and customers, all profits go toward the work of the Red Cross both in the UK and overseas Items sold are safe, clean and of good quality and range from men’s, women’s and children’s clothing to accessories, shoes, crockery, glassware, toys DCs, prints, frames and plenty more.

History On Van Dal Shoes.

There is a Van Dal factory located in Norwich which specialised in women's footwear(women's feet have gotten a lot wider over the years). This opened in 1918 and was noisy dangerous work. They employed women to do the delicate stitch work and men to operate the machinery. During the 1970's they specialised in gold, silver, brocade and reptile skin shoes. At one point they were even exporting to places as far away as New Zealand.

Startright shoes was situated in Norwich as well, they opened in 1872. In 1918 they began making children's shoes and used the V shaped heal for stability. The V shaped heal is now very common and most companies use it. They were also the first to start measuring feet to insure a good fit. As the company got bigger they were exporting up to 30'000 shoes a week. In 1984 they were having the parts built in China because the labour was cheaper and then assembling them in England so they could say they were made in England.

Also here is a link to Van Dal so you can see it all for yourself. :DD

http://www.vandalshoes.com/

Killing of my Vans shoe.

The Van Dal shoe company uses Florida shoes to make their shoes in Norwich. This is where we went today. David then gave us a speech on what kind of shoes they make and target audience (Middle aged women). He also gave us a quick health and safety speech, keep on the blue path etc.

We then had an all access tour of the factory and we learnt the steps of how they make a shoe (this will be explained in more detail in the "how to make a shoe, Florida style" post). We also got given some free samples of the shoe throughout the different processes.



Van Dal Shoe facts.

1. Van Dal shoes are the only people to use ion-masking technology. This is done using military secrets and completely waterproofs any material. Van Dal have patented this so they are the only company to have this. It adds £5 on average to the retail price of any item.
2. It is still a mainly sexist work place in any factory, with women doing the delicate work and men operating the machinery
3. Shoe boxes are put together by criminals as community service.
4. The plastic bit on the end of a shoe lace is called an aglet

• The Designer sees what kind of things are selling using the magazine Insight. Done by a person.
• They then make a mood or theme board to just give themselves an idea of what could be done,  different colours, heels, materials etc. Done by a person.
• They then do a few quick sketch's and choose an idea which they can think would sell. Done by a person.
• They then do an annotated sketch's of different views. These have measurements and list of materials so the people who make it don't get confused and the shoe turns out exactly how the designer wants it  to. Done by a person.





VAC and shoe last

• They then melt a plastic VAC round a shoe last. This gives the designer a cheap quick idea of what the shape of the shoe does. Done by a machine.
 




Design on a computer


• They then give the computer a design and it digitalises it. They can then change it easily and it will be sent to other computers easily. Done by a machine.
• The Computer then sends the perfected designs to the Laser Cutter and it cuts out card templates. Done by a machine.
• The templates are then taken into the main part of the factory where the "clicker" operator (so called because the tool he uses clicks while he uses it) cuts out the shapes of the shoe from different materials. Done by a person.
• The shoe is then sewed together. Done by a machine.




Shoe abouts to be dried

• The sole and heel are then glued onto the rest of the. Done by a machine.
• The shoe then has the bottom roughed it's got grip and people dont' fall over all the time. Done by a machine
• The shoe is then polished and soft materials (soft materials depend on the shoe) glued on. Done by a machine.
• Finally the shoe is dried and and loose threads are removed. Done by machine and person.



Letter to the Red Cross charity.

Dear Sir or Madam,

This a letter of apology for our lack of donations. Our campaign hasn't been as successful as we would of have wanted it to be. While we failed on the other hard we raised awarness for the Red Cross charity, mainly the one in Wymondham which would help in the new year with the old toys. One of the many reasons why we think this failed was becuase that it is close to christmas and many people have already donated to make space for this time of year, they may of already dontated to your chairty. We are very sorry that we couldn't help and it would be nice to work with you in the future.

Yours faithly

The CCCC.

Browick Road Infant School

Today we went to Browick Road Infant School we did our performance and our workshop, I feel like the vist could of gone better however I will explain in this blog post.

We made our way to the school during first period it took a little while longer because of the snow, this didnt effect our performance, but we had to go straight into our performace. We were a few people away from our group; Bradley and Hollie, thankfully Miss steped in from Ellie's part who switched to Hollie's part and Ryan took over Bradleys part but I have to say Ryan did a very good job only having a few words from Me and Ellie so it wasnt so bad if he got a few words wrong.

So even though we were late and had a few crew members down it didnt stop us doing our best, whenever i pefrom it always gets to me so my words were a little whimpy if you can call it that. As for everyone in my group they were amazing and Ryan only knowing what to say for 6 minutes as very good. We missed in total only like 2 lines which was pretty good. Me and Ellie to introduce the whole thing which was pretty good meaning that we could do straight into it. Overall it was good.

Then we did the work shops with the year 3 students.

Bernardo's Ad

The Advertising Standards Agency (ASA) have to date received almost 400 complaints over the Bernardo's “Break the Cycle” ad campaign.The number of complaints issued suggests that viewers are clearly taking notice but perhaps for the wrong reasons. They are complaining about their exposure to scenes that are an everyday reality for children around the country. Those children can’t switch off from the violence. The fact that audiences are shocked serves to demonstrate our disproportionate interest in the crime (rather than on its causes); a society keen to point the finger at the ‘hoody’ subculture yet unable to stomach the issues that often lead to the commission of these crimes. The ad the strongest image is that of the father hitting the child. Child abuse is not something that can be watched by anyone.Over all I think this Ad is very powerful and hard hitting, it had some effect on me when I first saw it.

Vans.

On March 16, 1966, at 704 E. Broadway, in Anaheim, California, Paul Van Doren and three partners opened up their first store. The Van Doren Rubber Company was unique in that it manufactured shoes and sold them directly to the public. On that first morning, 12 customers purchased Vans deck shoes, which are now known as Authentic. The shoes which were made that day were ready for pick-up in the afternoon.

During the early sixties, Randy’s had become the third largest manufacturer of shoes in the US. But they had a factory in Gardenvale California that was losing a million dollars a month. Paul Van Doren, his brother Jim Van Doren and long time friend Gordon Lee were given the task of straightening out the factory, and after 8 months they turned the west coast factory around and it was doing better than the one back in Boston.

Three months later Paul Van Doren sat his five kids down and announced he was quitting his job to start a new shoe company. “Don’t worry we’re going to be fine” he said to his children, who weren’t at all concerned. Their dad was fanatical about cleaning and they were hoping this meant they only had to wash his car every second day instead of every day as it was currently.

My Paper Shoe

(My own group) Understand the nature and purpose of campaigns

Understand the nature and purpose of campaigns.5.1- Understand the nature and purpose of campaigns



The main messages or ideas behind the campaign-


The main message behind ‘CCCC’ is ‘Donate don’t dump’ and it’s to get better donations for the Red Cross charity shop in the Wymondham area. Many people only use charity shops as bins, so they just throw broken toys ripped or dirty clothes that cant be resold in some rare cases people gave dirty nappies. The end game for us is to get people to relise how bad the donations are and get them to see what the Red Cross do over seas and just a simple donation can lead to £5 then that lead to someones life being saved.

The target audience for the campaign-

The target auidence for our campaign

Understand the nature and purpose of campaigns.

http://www.comicrelief.com/

Understand the nature and purpose of campaigns.

5.1- Understand the nature and purpose of campaigns

Campaigns aim to promote a message toy will need to investigate an existing campaign and discover….

The main messages or ideas behind the campaign- Comic Relief!

Their vision is ‘a just world free from poverty’ As the world has changed and become more complex over the last two decades, so Comic Relief has had to adapt and change too but the fundamentals remain the same - a just world free from poverty. In trying to achieve that vision we make this promise to the people who make those efforts possible.

They also do work for families in England as well as in Africa when you see comedians go a help people who aren’t as well off as themselves.

The target audience for the campaign-

The audience of Comic Relief is everyday people who want to donate but don’t know how or doesn’t know where to donate. The way they appeal for peoples help is by taking their favorite television shows and putting a new twist on the program, or taking two different TV universes and throwing them together to raise money for charity.

The strategy of the campaign and the methods used to reach the target audience-

Another way they get people In the mood to donate is to take everyone’s favorite celebrates and put them up against challenges that seem impassable, but when you see them trying their best and upmost you feel for them and their cause and it makes you feel like donating.

The success of the campaign and its aims-

Year after year the BBC raise well over 40million every year. They also have a grant strategy, and this how they help people;
Understanding the context
Consulting with key players
Building on good practice
Involving local people and users
Investing in local organizations
Working with others
Implementing learning strategies
Applying learning. That is only one of the ways they help people with that 40 Million pounds.

Red Cross work.

Today we worked on our Red Cross campaign so we out our poster and leaflets on the PC, also we made our radio and TV advert.

Our TV advert has very few lines but what I tried to make it do I pull at peoples heart strings and set atmosphere.

The Open.

Last Tuesday on the 12th of October when went to the ‘Open’ in Norwich for a Creative and Media conference, which was vey eye opening for me seeing how many things go on in Norfolk and what options are available for me and I learnt 2 very important things that I wont forget.

Firstly out of the 5 talkers we had the first was Music which didn’t interest me; however I still found it interesting that so much music goes on in Norwich and that you have to keep trying.

Secondly it was Dance which I had no interest in at all, however I still listened and they did say though “What ever you want to do and try to get it, you HAVE to be able to deal with rejection which was probably one of the most important thing I learnt that day.

Thirdly it was acting which was very cool to watch as all the speakers had a sense of humour and they talked to us as normal human beings which some other the other speakers didn’t do well enough or at all. They talked about their past and how they got into acting, one was from the army and one was from a drama school and both at been very successful and it showed me that you can act from any background, giving the fact you can act.

Then it was Graphic designers which I am very interested in, and from hearing the stories of how they got from where they were to what they are now, some of things they did as a child and helped them with this, is what I used to do and this gave me some confidence that I could do it too.

Lastly it was the animation people and one of the speakers said those two things that will stay with me forever, he said that to be successful in Media of any sort is you need contacts and you need to standout from the group. The animators not only have fun while they work and they work hard.

I had a great day at the Open and i would give the conference a 8/10 beacuse i learnt so much from things i wasnt even interested in.

Tiny giant theatre company review.

On the September the 28th I watched the tiny giants destroy what could have been a decent play. The play was called Perfect and was about a family who were supposed to be the everyones family with teenagers getting into trouble at school.

The message they where trying to get across is wear seat belts at all times, but ive done this all my life and i understand some people still might not see how important this is. The actors coped with very limited props. Each actor played a number of parts, which was very skilled and looked very good.

Overall the play was very good and i liked the way they had to work with little to no probs and actors.

Going into Wymondham

Today we went into Wymondham for our artifcat project, my groups set business was the "Queen Street Dentist" it was a little tricky to find at first but we eventually found it. On arriving we were greeted by the receptionist and one of the the dentists that worked there, after we were greeted we were soon asking questions to some patients and some of the staff, unfortunately they didnt want to be filmed however we did get some pictures to help with our shoe design such as; teeth and some dental equipment. When we talked to the owner to the surgery he seemed a bit unsure of what we were doing and we ended up leaving confused. Thats all for now, See ya!